October 2006

ecoBright® energy solutions launches new website

ecoBright^® energy solutions was launched on the world wide web through www.ecobright.com.au in October 2006 at Melbourne, Victoria Australia.

An Australian owned and operated company ecoBright^® Pty Ltd has begun trading under the first of its energy savings business names: ecoBright energy solutions. "We're very excited to be trading under the ecoBright^® banner"  Director Joseph Trimboli commented. "Our aim is to ensure that the ecoBright^® brand is recognised for quality, reliability and innovative products", he added.

Along with fellow Director Terry Kanellos, Trimboli explained that ecoBright^® Pty Ltd is working closely with other innovative companies around the world such as Australia's Ilum-a-lite Pty Ltd, to bring together solutions which deliver environmental benefits either through lower energy consumption, lower water use, reduced waste generation and more efficient use of renewable energy resources, "...take a look at our logo if you want to see where we will be heading next", Kanellos added.

As a part of the public education initiative being conducted by Government, ecoBright's slogan: 'Saving Energy doesn't have to cost the Earth' is in keeping with that same initiative. Trimboli explained that "the key message is that some of the easiest ways to save energy are well within grasp and are neither costly nor logistically difficult to implement. Small changes to lighting and reductions in energy used for lighting is the easiest way for companies and individuals to make substantial energy reductions" he said.  "...ecoBright is committed to facilitating reductions in energy consumption through the use of innovative products such as Light Eco and Save-It-Easy. These two products offer industry and government the opportunity to achieve 25% minimum savings and we guarantee it in writing", Trimboli added.

In terms of publicity, Trimboli described the difficulties faced by a small company trying to spread the message about their products in a large market: "We've put quite a bit of time and effort into meeting a number of people in key sectors and talking with them about the potential savings they would achieve after installing our products. Australia is a big country and there are some snake oil sales men trying to peddle devices that simply don't work. The message we deliver is simple - if you wish to upgrade to new technology T5 fluorescent lamps without having to physically change the luminaires in your ceiling, then Save-It-Easy is the answer. If however you're happy to stay with existing T8 fluorescent lamps and the lamps stay lit for prolonged periods through the day or night - then Light Eco is the solution", he added.

Trimboli recognises that Consumers need certainty when buying products and says "our products have been around for quite some time with Save-It-Easy first appearing in Europe in 2003 marketed through the Reinig Inotec group in Germany and Ilum-a-Lite's Light Eco first marketed in Australia in 1997". He added "Save-It-Easy sales have been strong in Europe, while Light Eco has sold in excess of 45,000 units worldwide".

          Warranties play an important role in customer confidence and       Save-It-Easy^® comes with a 2 year warranty, whilst Light Eco^® offers a 3 year warranty. Ease of installation is also a key factor when consumers consider buying products, and Trimboli explained that installation for both products is quick and easy. "Save-It-Easy installation is literally a 2 minute job and if you can change a light bulb you can do it yourself" and he added that "installing Light Eco will take a qualified electrician no more than 20 minutes".

Trimboli added that "our customers now enjoy the savings predicted with the security of knowing they have a premium product with written performance guarantees and a generous product warranty in each case. Our prices are competitive and we offer customers a partnership rather than just a one-off transaction".

Now that ecoBright^® is committed to help consumers achieve realistic energy consumption savings, "...the future is bright", Trimboli says "...ecoBright"! 

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